It's been an action packed week as tracked the Ford-JWT mess . A mess with all the ingredients of high drama, scam ads and all which went wrong. Ford embarrassed globally & damage control culminating in the ouster of Bobby Pawar, JWT's Chief Creative Officer. Animesh Das gets us bang into the heart of the ad world's latest controversy.
This story now goes beyond the Ford Fiasco into the grey area of scam ads, which blur the line between creativity and plane old well scamming.
Storyboard editor, Anant Rangaswami got two of India's most respected creative directors BBDO India's Josy Paul and Lowe Lintas's Arun Iyer to discuss the issue.
Next up: TRAI puts a break on the ads, as broadcasters break into a sweat
The Telecom Regulatory Authority of India (TRAI) has notified that broadcasters can have only 12 minutes of advertising per one hour. This in effect means that inventory on channels is as good as halved. Broadcaster's claim will be a huge strain on their overly dependent on advertising revenue model. Pavni Mittal reports that broadcasters will have no choice but to appeal against the TRAI notification.
Finally! At 25 - what lies ahead for Madison: India's largest independent media agency, Madison, celebrated its 25th anniversary last week. Animesh Das caught up with the ever young at heart Sam Balsara to talk about its future and the increasing speculation on its independent existence.
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