Aakash Chaudhry, co-founder and director, claims that the idea has been derived from much research and adopting best practices from schools around the world.
Also read: Passion to Win: Two men who put India on global map
The 25-year-old education brand has become synonymous with coaching for medical and engineering entrance exams. While his priorty was to take forward the institute his father JC Chaudary set-up (incidentally named after him) he was keen to be part of the start-up as well. So he co-founded BumbleBees, a pre-primary school in Delhi.
In the last two years Aakash has created an environment for toddlers. Some may even find it a bit over the top, but parents don't seem to mind paying top dollars. With over a 100 kids today Aakash is keen to take his play school BumbleBees pan-India and get into the K12 market by 2016.
Founded in 2010, Aakash Chaudhry's maiden venture BumbleBees is an early childhood development and learning centre that caters to children between the ages of six months to five years.
Making a break from the traditional style of learning, BumbleBees works on stimulus-driven experience to improve the quality of teaching. Aakash claims that the idea has been derived from much research and adopting best practices from schools around the world.
For one quarter the children in the age group of two and half to three and a half years will have to pay Rs 20,000. With an initial investment over Rs 30 lakh in setting up infrastructure, BumbleBees has crossed revenues of just under 1 crore.
Chaudhry says, "The idea to start BumbleBees came essentially after I became a father. I had all big names and brands and people telling about it and I said I am not convinced. Like the way my father started certain classroom programmes when he needed his children to get educated, I said I rather do the same thing and let the history repeats itself. My partner is Akshay Jalan from Mumbai. I happen to meet him on one of the trips and he also felt the same thing. He had a son and we have a lot of ideas where it can really make a difference in the way primary education can be given to children and that was about it. Within 15 minutes of conversation we were on the same page.
Even though he grew up around education business starting up that wasn't that easy. Convincing parents about the new method of learning took time. Getting the right staff on board still remains his biggest challenge.
With programmes based on four-focused levels, BumbleBees is positioned as is a premium day care with an eye of creating new revenue streams.
Aakash has created school activity with children in the two to twelve age groups and jumping to the lucrative events business. As he expands, he is focusing on building the BumbleBees brand.
Chaudhry says, "Pre-primary education schools are very local phenomena so till now we have not really gone ahead with the full blown in advertisement unlike the way Aakash does it for the medical and NIIT. It is a very regional phenomenon children don't come from beyond five to six kilometre radius.
We do local exercises with the communities, with the residential areas. We do a lot of workshops with the human physiologist where the parents are there, invited how to handle children and their tantrums and what all things have to be done."
"There are some of the associations we have with some of the hospitals and maternity hospitals around. They support us in this initiative. Essentially this school has grown primarily on the word of mouth the quality of work which is done here."
While the school has grown from 30 to 100 kids since its inception, BumbleBees is looking at further growth. Being privately funded, taking the franchise is an option that Aakash may consider as well. Chaudhry says, "This year only we are planning to open our three new centres in the other major metros of the country. We are looking at Mumbai, we are looking at Bangalore and we are also looking at relatively smaller towns like Chandigarh and Jaipur.
Apart from these, we hope to reach out to a level about 10-odd centers in the next three to four years. Our extension from play schools seems to be getting into the formal K to 12 school segment."
With plans to launch schools in the state of Punjab, Delhi and the NCR region by 2016 he is keen on hitting all in one tying up all the ends of the education market from pre-primary to schools and of course his time testing coaching sectors.
Anda sedang membaca artikel tentang
Pre-primary school BumbleBees to go pan-India by 2016
Dengan url
http://untukkesehatanda.blogspot.com/2013/04/pre-primary-school-bumblebees-to-go-pan.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
Pre-primary school BumbleBees to go pan-India by 2016
namun jangan lupa untuk meletakkan link
Pre-primary school BumbleBees to go pan-India by 2016
sebagai sumbernya
0 komentar:
Posting Komentar