Analysis: Royal Enfield is now bigger than Harley-Davidson

Royal Enfield sold just over 3,02,000 motorcycles in 2014. Given that Harley-Davidson sold 2,67,999 over the same period, Royal Enfield is now a larger motorcycle maker than Harley. Understandably, when you look at it like that, it looks like Royal Enfield's pulled off a coup. But I think that is not fair to either manufacturer. Royal Enfield have not come into some sort of inheritance that's made them rich/big overnight. Their sales are not a windfall, it's the result of years and years of hard work that have seen their sales and cachet grow... Read More

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