Lessons for Indian ad-makers from US gun violence campaigns

The issue of gun control in the United States of America got a renewed focus in the aftermath of the December shooting in a Connecticut elementary school.

The proposed amendments by the Obama government failed to get a majority vote in the Senate this month. However, the two Public Service Ads created for Moms Demand Action for Gun Sense in America and States United to Prevent Gun Violence can offer lessons to Indian advertising makers to create simple yet thought provoking and socially relevant advertising campaigns. Storyboard editor Anant Rangaswami tells what the Indian creative agencies could learn from the two pro gun control groups.

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Lessons for Indian ad-makers from US gun violence campaigns

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